Integrity Not Optional: One Businessman's Journey to Discover How Greater Integrity Means Greater Profits
Greater Integrity = Greater Profits?
The idea of influencing and changing corporate America’s integrity seemed impossible, but Robert Benoit felt it was a mission worth pursuing. Especially in the wake of a series of corporate frauds among such publicly-held companies as Enron, WorldCom, and HealthSouth. Wanting a “greater purpose” in life than making money, he came out of semi-retirement to prove a point: Integrity pays. Like most journeys worth taking, this one was anything but smooth...
The idea of influencing and changing corporate America’s integrity seemed impossible, but Robert Benoit felt it was a mission worth pursuing. Especially in the wake of a series of corporate frauds among such publicly-held companies as Enron, WorldCom, and HealthSouth. Wanting a “greater purpose” in life than making money, he came out of semi-retirement to prove a point: Integrity pays. Like most journeys worth taking, this one was anything but smooth...